Bright Mountain Media
Bright Mountain Media, Inc. (OTC: BMTM) is a digital media and advertising technology company focused on providing media and advertising solutions to brands and advertisers seeking to reach specific consumer audiences through digital publishing, content marketing, and programmatic advertising channels. According to its website at brightmountainmedia.com, the company operates digital media properties and advertising technology platforms that connect advertisers with engaged consumer audiences across a range of content verticals, offering brands a suite of digital advertising and marketing solutions designed to deliver targeted, measurable advertising campaigns. Bright Mountain Media's business model combines digital publishing revenue from owned-and-operated media properties with advertising technology revenue from platform and service offerings.
Bright Mountain Media's digital advertising capabilities, described at brightmountainmedia.com, include display advertising, native advertising, content marketing, programmatic advertising, and digital marketing services designed to help brands reach and engage their target consumer audiences across digital touchpoints. The company's media properties provide audiences for advertisers while its advertising technology capabilities enable the targeting, serving, and measurement of digital advertising campaigns across both its own properties and third-party publisher networks. Bright Mountain Media serves advertisers across a range of industries, providing both direct advertising relationships with brands and programmatic advertising services through its technology platform.
Bright Mountain Media operates in the competitive digital advertising and media market, where the company competes with a wide range of digital publishers, advertising technology platforms, and marketing services companies for a share of the growing digital advertising budgets of brands across all sectors of the economy. According to brightmountainmedia.com, the company's strategy focuses on building audience scale, expanding its advertising technology capabilities, and developing the brand relationships and publishing partnerships that will enable it to grow its share of the digital advertising market. Bright Mountain Media's combination of digital publishing assets, advertising technology capabilities, and advertiser relationships provides it with multiple revenue streams and a diversified approach to participating in the ongoing growth of digital media and advertising.