Sponsor Growth Solutions

Sponsor Growth Solutions (SGS) is a specialized advisory and consulting firm dedicated to helping emerging alternative investment sponsors scale their capital-raising efforts through the independent broker-dealer (IBD) and registered investment advisor (RIA) retail channels. Led by industry veteran Heidi Wheatley, the firm leverages decades of financial services experience to help sponsors build national account relationships, design sales and distribution strategies, and navigate complex regulatory and due diligence requirements.

Through its signature Retail Readiness™ education platform—featuring webinars, podcasts, and practical resources—alongside customized launch, calibration, and ongoing advisory services, Sponsor Growth Solutions equips sponsors with the tools, strategies, and industry connections necessary to establish a sustainable retail distribution network, expand their capital reach, and drive long-term business growth.