Jones Soda Co.

Jones Soda Co. (NASDAQ: JSDA) (TSX-V: JSDA) is a Seattle, Washington-based premium craft beverage company known for its distinctive glass-bottled sodas featuring rotating user-submitted photographic labels, its use of pure cane sugar rather than high fructose corn syrup, and its authentic, irreverent brand personality that has built a cult consumer following since the company's founding in 1986. According to its website at jonessoda.com, Jones Soda is committed to making the best tasting, most interesting sodas on the market — producing craft soda flavors ranging from classic cola to innovative seasonal and limited-edition varieties that reward adventurous palates. The company's tradition of printing rotating customer-submitted photos on its iconic glass bottles has created one of the most participatory and community-driven brand identities in the beverage industry, connecting millions of consumers to the Jones Soda brand through the possibility of seeing their submitted photo grace the label of a Jones bottle on store shelves.

Jones Soda's product portfolio, described at jonessoda.com, includes its flagship Jones Soda line of craft sodas in glass bottles across a diverse flavor selection; Jones Sugar-Free varieties; Jones Cane Sugar sodas in cans for broader retail distribution; and Jones Energy drinks. The company has also expanded into the cannabis beverage market through its Mary Jones cannabis-infused beverage line, developed in partnership with licensed cannabis manufacturers, bringing the Jones Soda brand identity and beverage expertise to the emerging cannabis beverage category in states where cannabis beverages are legally sold. Jones Soda distributes its products through natural and specialty grocery retailers, convenience stores, foodservice distributors, and direct-to-consumer online channels that serve its geographically diverse consumer base.

Jones Soda has maintained its authentic craft positioning and community-connected brand identity through strategic choices that prioritize brand integrity over mass-market compromise — using premium ingredients including pure cane sugar, maintaining distinctive glass bottle packaging that commands shelf presence, and engaging its consumer community through the label photo program and social media interactions that keep the Jones Soda brand participatory and personal. According to jonessoda.com, the company's expansion into cannabis beverages through Mary Jones reflects a strategic bet that the Jones Soda brand's authenticity, craft credentials, and consumer community resonate with cannabis consumers seeking beverage alternatives to traditional cannabis consumption formats. Jones Soda's combination of craft soda heritage, distinctive brand identity, consumer community engagement, cannabis beverage expansion, and dual U.S. and Canadian listing provides investors with exposure to an authentic craft beverage brand with a loyal consumer following.